Hello! We are the Wallace family. Create. Play. Travel. is our Pacific Northwest family lifestyle website based in Coeur d’Alene, Idaho. Our content topics cover kids activities, DIY projects, family essentials, homeschooling, party ideas, beauty tips, fashion inspiration, and family travel.
We often review products alongside related creative ideas. We typically highlight products within stylized photos, alongside our own product descriptions and feedback. You can find our full placement details below.
We engage with our family audience through product reviews, creative lifestyle features, multi-brand promotions and social media posts.
Create. Play. Travel. offers several opportunities for showcasing your brand to our targeted family audience of 20k unique visitors per month.
Top Product Awards!
Our Top Product Family Awards recognize awesome stuff families can’t do without! We highlight products that (1) make life easier, (2) solve a problem, (3) encourage creative lifestyles and (4) exemplify innovative design.
Our NEW! Top Product Eco Awards recognize innovative family essentials, Eco-friendly products and top-notch solutions for healthy lifestyles. We evaluate products based on being (1) Eco-friendly or natural, (2) easy to use and (3) uniquely designed.
You can find more details and sign up here.
Sponsored Instagram Photo – $50
Feature your product in one of our custom photos on our Instagram page + tag your brand (tag optional). This placement requires product samples (non-returnable). We will comply with advertising disclosure requirements and include the #ad hashtag.
Basic Sponsored Post – $100
We will feature your products within a lifestyle article written to highlight your brand. We can also publish unique content provided by your brand or agency as long as it is not duplicated elsewhere on the web.
Basic Sponsored Posts include:
- Product mention within one of our lifestyle posts. See example »
- 2-3 custom product photos if we received product samples.
- Up to 3 dofollow links.
- 1 Instagram share of one of our lifestyle photos of your products.
Enhanced Sponsored Post – $200
Feature your product or brand in a detailed review or lifestyle article on Create. Play. Travel. We will write a relevant post highlighting your brand or product in detail. For product reviews, full sized product samples are required to complete the review.
Enhanced Sponsored Posts include:
- Product review or personalized write-up about your brand. See example »
- 4-6 custom product photos if we received product samples.
- Up to 3 dofollow links.
- Any additional content you specify.
- 2 Instagram photos.
- 1 Facebook post.
- 1 Pinterest Pin shared on our 200+ Pinterest group boards.
We usually integrate a creative activity or inspiring “how to” within an Enhanced Sponsored Post so we can pin the post to our Pinterest group boards.
Pinterest Pins gain traction over time as we regularly schedule our pins and re-pins which continually reach new audiences.
Like a photo from our feature? Our high resolution lifestyle photos featuring your products are available upon request for $25 each.
Sponsored Link – $40
Add a link to your family-friendly website within one of our existing articles. The article you choose can’t already be sponsored by another brand. Sponsored links are available upon request and at the editor’s discretion.
We’ve had the chance to work with many amazing brands. Here are some highlights!